Employer-sponsored course

CIW Social Media Strategist

Online, Self-Paced40 hoursAccess 12 Months

View original catalog entry · Business and Leadership

This course teaches the foundations of social media technologies, communication methods and how to engage consumers using various tools. You will learn how social media is used in a business setting, and how to use social media to boost brand recognition and achieve organizational goals. You will also learn how to build social media strategies and tactics, build and manage campaigns, and develop social media content. You will learn about major social media platforms, when and how to utilize each platform correctly in business to achieve organizational goals and strategies. This course will teach how to plan, develop, promote, deliver, present, and analyze social media activities. You will learn about how risks, reputation, crisis response, advertising and promoting are managed and maintained. This course will also teach you how metrics, analytics, reporting and social media optimization drive business goals and strategies.

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Prerequisites

  • The CIW Social Media Strategist courseware requires an understanding of how internet technologies are used in business, HTML5 and CSS3 coding, and user experience development. Suggested prerequisites are the CIW Internet Business Associate course, the CIW Site Development Associate course, the CIW Advanced HTML5 & CSS3 Specialist course and the CIW User Interface Designer course, or equivalent knowledge.

Materials

All necessary materials (online eBook) are included. Certification(s):

System requirements

Minimum technical expectations for the online learning environment. Your IT team can use this as a checklist.

Internet connectivity

Cable, Fiber, DSL, or LEO Satellite (i.e. Starlink) internet with speeds of at least 10mb/sec download and 5mb/sec upload are recommended for the best experience.

While cellular hotspots may allow access to our courses, users may experience connectivity issues by trying to access our learning management system. This is due to the potential high download and upload latency of cellular connections. Therefore, it is not recommended that students use a cellular hotspot as their primary way of accessing their courses.

Hardware

  • CPU: 1 GHz or higher
  • RAM: 4 GB or higher
  • Resolution: 1280 x 720 or higher. 1920x1080 resolution is recommended for the best experience.

Speakers / Headphones Microphone for Webinar or Live Online sessions.

Operating system

Windows 7 or higher. Mac OSX 10 or higher. Latest Chrome OS Latest Linux Distributions.

While we understand that our courses can be viewed on Android and iPhone devices, we do not recommend the use of these devices for our courses. The size of these devices do not provide a good learning environment for students taking online or live online based courses.

Web browser

Latest Google Chrome is recommended for the best experience. Latest Mozilla FireFox Latest Microsoft Edge Latest Apple Safari.

Recommended software

Office suite software (Microsoft Office, OpenOffice, or LibreOffice) PDF reader program (Adobe Reader, FoxIt) Courses may require other software that is described in the above course outline.

Additional details

Topics include:

Explain business uses of social media. Identify steps involved in a creating successful social media campaign. Discuss crowdsourcing and crowdshaping strategies. Identify strategies and tactics for creating and using folksonomies. Summarize and deploy typical social media metrics. Explain the concept of gamification in relation to social media, including peer-based endorsements. Identify and use tactics for gathering and analyzing data. Explain specific user-tracking techniques. Track virtual and brick-and-mortar business using social media and Web technologies. Explain and interpret data reuse strategies. Create reports about strengths and deficiencies of existing social media strategies.

Target Audience:

Web designers Internet consultants IT professionals Marketing professionals Web and graphic artists Business professionals

Target Audience:

The CIW Social Media Strategist course prepares candidates to take the CIW Social Media Strategist exam, which, if passed, earns the individual the CIW Social Media Strategist certification.

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Corporate training programs are offered exclusively for employer-sponsored workforce development and are not available for individual enrollment.
(800) 371-2963